Do I look Stupid, Pinkberry?

Do I look stupid?

Wait, don’t answer that.

Really that question was aimed at the Pinkberry people.  (So really, don’t answer it.)

No matter where you go in the city, if you pass Pinkberry yogurt shop you will spot  a line out the door. Who is on this line: women. Women who, like you, are TRYING to keep their girlish figure.

Well, as usual, I am here toEXPOSE the food people for who they are – scammers! Oh you heard me sisters.  I am like Pinkberry’s worst nightmare. I walked right into that shop and posed the question to the innocent 18 year old with the wrinkled shirt and crooked smile: “Look lady, do I look stupid to you?”

She didn’t answer (because she thought I was crazy.) I don’t blame her.

Here’s  how  it all started:
MOST women in my boot camps and those I take on my grocery shopping tours will tell me that they eat frozen yogurt  because it is a healthy (or healthier) choice  when trying to lose weight. “ ITS FAT-FREE! GUILT-FREE!”

Apparently Pinkberry thinks it’s IQ-free as well

The people at “fat free yogurt” shops know all too well that the best way to sell a product is to latch on to the claim that it is a “GOOD FOR YOU” alternative. With this as their sales pitch, the customers come a runnin’.  (Forget what myself and other advanced trainers have been using for years: good old exercise, good old sweat and good old fashioned vegetables.  Yeah, just forget that stuff. And forget the 20 lbs my boot camper Keryn lost for her wedding or the 18 lbs that Jessica lost for hers.Read about Keryn’s story in next issue of Modern Bride Magazine

After trying out the yogurt for myself (yeah I had to), I sensed there was something questionable in the air (and in the yogurt.)  (That and the 10 years of helping people transform their bodies, of course.)

On Pinkberry’s website I found that in a small cup of plain FAT FREE yogurt you will get: 150 calories, no fat, and a wopping 30 grams of sugar.

Girls, I have to ask one thing before we go on… Would you drink Coke and expect to get the body of your dreams? Your answer probably is OH HELL NO LAURA!  Good.

So riddle me this, why then would you eat frozen yogurt?  COKE IS FAT FREE TOO. Coke has 140 calories, no fat, and 39 grams of sugar.  Right, Coke has similar calories and sugar levels as fro-yo! You won’t read that while waiting in line at The Berry.

Your good old FAT FREE “HEALTHY PEACE, LOVE AND MOTHER EARTH” Yogurt is a close equivalent to a friggin can of CocaCola. Damn.

The moral of the story here is to 1)expose “fake” healthy foods, 2) get you to read labels, 3) don’t just accept what everyone  thinks is good for you , figure it out for yourself.  Your body (and your abs) will thank you.

**One side note to this lovely story: I am all for a once in a while cheat-snack. It’s a must when trying to stay consistent. It is sooooo important that you read labels, know what you are ingesting and ORDER A SMALL SIZE. As soon as you jump to a medium fro-yo  you are quickly approaching 400 calories and 70 grams of sugar, and that’s if you are going “sans toppings.” Be smart, you can do it!

I am going to be on the Today Show with my boys on
6/27/09, check me out!